Email Class Guides
Comprehensive email guides, designed to provide in-depth insights on oily topics to educate and empower your audience.
Give your audience the education they’re craving with beautifully written, easy-to-customize email classes—each designed to dive deep into popular wellness topics while nurturing trust and boosting engagement.
Introducing our comprehensive Email Class Guides: designed to educate and inspire your audience on various natural living topics. These ready-made templates offer wellness tips, DIY recipes, and more, tailored to your subscribers’ interests.
Email Class Opt-In Workflow: subscribers can receive these guides automatically by replying with specific trigger words.
Customize these guides to create effective lead magnets, attract potential customers, and grow your business.
What is an Email Guide?
An Email Guide is a pre-designed, educational resource that you can send directly to your subscribers to engage, educate, and inspire them. Tailored specifically to your audience’s interests, these guides cover topics like wellness tips, DIY recipes, and natural living insights, making them a valuable tool for building trust and nurturing leads.
Each Email Guide is designed to:
Educate Your Audience: Provide actionable, easy-to-follow advice that aligns with your brand’s mission.
Boost Engagement: Increase open and response rates with content your subscribers find genuinely helpful.
Generate Leads: Attract potential customers by offering valuable resources they can opt into.
Streamline Your Marketing: Save time with ready-made templates that can be sent as-is or easily customized to reflect your brand’s voice.
Whether you’re looking to grow your email list, convert subscribers into customers, or position yourself as an expert in your field, Email Guides are the perfect resource to help you connect with your audience.
How to Use Your Email Guides:
Email Guides can be opt-ed into by a contact reply a trigger word to one of your emails. Email guides use the exact same trigger words as the text triggers for the corresponding text classes, only the trigger is en email reply.
All of our 3.0 Newsletter email templates offer an email guide option for the featured class of the month!
Email Guides are found in the Marketing Tab in the Email Templates inside the folder Class Outlines/Previews/Email Classes
These emails are then linked in the Email Class Opt-Ins Workflow in the Automation Tab where they each link to a trigger word.
In this lesson we will show you how to use these email guides!
The email guides are perfect for contacts who prefer email over text, and can serve as valuable Lead Magnets that encourage sign-ups to your email list and help grow an engaged, loyal audience.
Email Reply Trigger Words: Recipients can reply to any email from you with the specific trigger words to opt into an email class. Each 3.0 Newsletter already includes a call to action to receive the Class of the Month via text OR email!
Email Class Opt-Ins" Workflow: Email Reply Trigger Word Activate the "Email Class Opt-Ins" Workflow, which automatically delivers the corresponding guide from the Class Outlines Email templates.
Social Media Triggers (Leader & Mentor Plans): Subscribers with a webpage plan can create social media triggers as lead magnets. These triggers will direct leads to reply with specific keywords on social media, and can activate the corresponding email guide to be sent automatically. Learn to create your own social media workflows here.
Customization Options: Guides can be tailored to include personal product recommendations, seasonal promotions, your header or email signature, etc. Adjust the messaging based on your team.
Create a Campaign: Select the three dots next to the email template and send the Email Guide to contact tags, smart lists, or individual contacts.
Newsletter Subscription or Create Your Own Lead Magnet: Young Living Brand Partners can use email guides as effective lead magnets by offering valuable, relevant content that attracts potential customers and encourages them to join their email lists.
Email Trigger Reply Words
US & Canada Available Guides & Trigger Words:
Clean Home: Tips for natural and effective home cleaning.
Holiday Scents: Seasonal recipes and blends for festive cheer.
Oils 101: An essential guide for beginners.
Be Well: Seasonal wellness insights for year-round health.
Healthy Kids: Fun, safe ways to use oils with kids.
Ready to Grow: Unlock Young Living perks and rewards.
Save Money: Budget-friendly ways to embrace oils using Loyalty Rewards.
Spring Cleaning: Refresh your home for a cleaner, greener spring.
Safe Home: Toxin-free living made simple.
Ditch the Candles: Safer alternatives to traditional candles.
Refer Friends: A beginners guide to being a Brand Partner
M+Co Team Specific Available Guides & Trigger Words:
Healthy Home: Tips for natural and effective home cleaning.
Holiday Scents: Seasonal recipes and blends for festive cheer.
Modern Oils: An essential guide for beginners.
Be Well: Seasonal wellness insights for year-round health.
Modern Kids: Fun, safe ways to use oils with kids.
Ready to Grow: Unlock Young Living perks and rewards.
Save Money: Budget-friendly ways to embrace oils.
Spring Cleaning: Refresh your home for a cleaner, greener spring.
Safe Home: Toxin-free living made simple.
Ditch the Candles: Safer alternatives to traditional candles.
Refer Friends: Guide your friends into a healthier lifestyle and business potential.
Collagen Deets: Learn all about the benefits of collagen and how to incorporate it into your routine.
Emotional Support: Tips and oils to support your emotional wellbeing.
Antioxidant Drink: Discover delicious and health-boosting antioxidant drinks.
Mentorship: Guidance and support for growing your Young Living business and personal development.
3.0 Newsletter CTA's (Calls to Action)
The 3.0 Newsletter templates are designed to engage and inform your contacts, each featuring a "Class of the Month" with relevant content tailored to your audience.
These templates come with a built-in Call to Action, prompting contacts to reply with the corresponding email reply trigger word to receive the class email guide. This seamless integration allows for easy access to valuable resources, encouraging deeper engagement and providing actionable steps for your contacts.
Using Class Guides as a Lead Magnet to Grow Your Engages List:
A lead magnet is a marketing tool used to attract and capture potential customers' contact information, typically in exchange for something of value. This could be a free resource, such as an e-book, checklist, guide, webinar, or trial offer, that entices people to join an email list or take another action. The goal of a lead magnet is to provide value upfront, building trust and interest, in exchange for contact information, which can ultimately lead to conversions and deeper engagement with your business or brand.
Here's how Guides work as Lead Magnets:
Targeted Educational Content: Brand Partners can use our email guides that focus on specific wellness topics, or essential oil usage tips. Guides could cover topics like "Essential Oils 101" or "Natural Solutions for Home Cleaning." These guides provide useful, actionable information that appeals to people interested in natural living, making them more likely to sign up for your email list.
Exclusive Access via Email Triggers: By using the email reply trigger words from your new 3.0 newsletters, Brand Partners can encourage prospects to engage with the content available. When a contact replies with a trigger word (e.g., "HEALTHY HOME"), they automatically receive the corresponding email guide. This process offers seamless access to the valuable content, making it easy for prospects to opt in.
Build an Engaged Email List: As leads opt in for these email guides, Brand Partners can grow their email lists with individuals who have shown interest in wellness and essential oils. This list becomes a valuable resource for future communications, promotions, and product recommendations. Since the content is tailored to the needs of the audience, it fosters stronger engagement and trust.
Ongoing Relationship Building: Once contacts are on the email list, Brand Partners can continue to send them additional guides, product information, and special offers that keep them engaged. This nurtures long-term relationships and increases the likelihood of conversions, whether it's making a purchase or enrolling in the business opportunity.
By using email guides as lead magnets, Young Living Brand Partners can provide value upfront, capture the interest of their audience, and cultivate a more engaged and loyal customer base.
How to Create a Lead Magnet Here.
Automatic Email List Builder
Using Your Newsletter Subscription Web Page:
Leader and Mentor Plans have a webpage called "Subscribe to my Newsletter" that you can link for people to be added to your email list so that you can grow your list and pull contacts OFFLINE for education and connection!
When someone fills out the form on this webpage, their contact will be tagged as "subscribed".
To automatically send an email guide when someone subscribes, create a workflow with the trigger 'tag added' and use the filter to select the Tag is 'subscribed'. Select the an email action and choose the email class outline template to send.
Builder Plan subscribers can manually add your email newsletter smart list
Create a newsletter smart list.
Use the Newsletter Opt-In Form
When someone fills out the form, their contact will be tagged as "subscribed".
To automatically send an email guide when someone subscribes, create a workflow with the trigger'tag added' and use the filter to select the Tag is 'subscribed'. Select the an email action and choose the email class outline template to send.
Creating Social Media Triggers to Collect Information
and Send Guides:
Diamond Marketing's social media integration allows you to easily collect contact information from potential customers through your social media platforms.
By promoting your lead magnets, such as email guides or special offers, you can encourage your audience to provide their contact details directly through social media posts or stories.
Once you have their contact information, you can seamlessly send personalized emails that nurture these leads, offering valuable content, product recommendations, and exclusive offers. This streamlined process helps you expand your email list, build stronger relationships with your audience, and drive conversions, all while integrating your social media efforts with your email marketing strategy.
Don't have web pages in your subscription plan? Simply collect contact info manually over social media, add to the contact to DM, and send the email template manually!
Diamond Marketing is a customer care platform design for Young Living Brand Partners. All content provided by Diamond Marketing is the property of Diamond Marketing App LLC and cannot be copied or redistributed outside of Diamond Marketing. without prior consent