Text Messaging 101: Part One
What You NEED to Know First!
Learn the must-know basics before you hit "send"—compliance, opt-in marketing, and message strategy made simple.
Texting can begin after you have received an email from [email protected] that the Brand & Campaign Registration were approved! This typically takes a few days!
More information on completing your phone number set up here.
Text Message Marketing Compliance:
Always Do the Following When Creating a Text
Add Your Name or Business Name in each message: It is required to add your brand name and recommended to add your brand name at the top of your texts. When adding this to the top, contacts know EXACTLY who is texting them without having to open the text. This avoids getting deleted or marked as spam!
Opt Out Language-When sending a text blast (text to more than one person), always offer contacts the opt-out word PASS in case they no longer want to receive text messages from you. This eliminates contacts reporting your message as spam or using the word STOP.
STOP and PASS will each work to turn on that contacts DND (Do Not Disturb) for text messages; however, PASS does not alert carriers to spam. Carriers track the amount of STOPS your number receives and considers an opt-out (reply back with the words STOP) rate of over 1% 'spammy' and may take action to block your phone number from their customers.
A reply with the word PASS in Diamond Marketing triggers a DND (Do Not Disturb) to that contact for SMS (text) messages. You can still email them!
If a contact accidentally triggered the DND, they can text START to rejoin text messaging from you.
Attach a Photo for Texts Blasts! Texts without an image have a character limit of 160 and CANNOT include emojis. Texts with a photo have a limit of 1600 and can include emojis.
Instantly Boost Your Message Length with One Simple Trick: Add a Photo to Your Text Blast to automatically convert it into an MMS message, which gives you up to 1,600 characters and unlocks emoji's in texts!
NEVER Do the Following When Creating a Text
DO Not Send: SHAFT
SHAFT is an acronym that represents the key elements of text marketing compliance and what is not allowed.
S - Sex
H - Hate
A - Alchohol
F - Firearms
T - Tobacco
*For the Young Living Brand Partner specifically, there can be no mention, creative language or graphics of CBD over text messaging using your marketing phone number.
DO NOT send Shortened links such as bitly are seen as spam. DO NOT shorten your links in texts.
Best Practices for Text Messaging – The Future of Text Marketing for Young Living Brand Partners
In 2025, opt-in marketing isn’t optional—it’s essential. This lesson is your go-to guide for sending messages that land, get
read, and actually drive results (without getting flagged or ignored!).
Here’s what you’ll learn:
✅ Sent vs. Received Messages– Why it matters more than ever
✅ Opt-In Marketing– The gold standard for compliant, high-converting texts
✅ 2025 Best Practices – What’s working now from our top-performing leaders
✅ Avoid These Mistakes– Common pitfalls that sabotage your results
✅ Diamond-Specific Solutions– Forms, workflows & tools that simplify it all
More insight on Best Practices for Text Messaging – The Future of Text Marketing for Young Living Brand Partners
Opt-In Marketing: Building Trust and Engagement
Opt-in marketing means customers give permission to receive your messages, ensuring they’re genuinely interested in your content.
For Young Living Brand Partners, this is the best way to connect—personalized, value-driven, and fully compliant.
Diamond Marketing makes it easy with trigger words—simple keywords customers can text to opt into Weekly Oily Tips and over 14 different oily classes and workflows.
We also provide ready-to-use email and text templates to invite your existing customers to opt-in, along with a new customer and account onboarding workflow to help add every new contact to your text list.
Learn more about these templates here.
With opt-in marketing, you build trust and deliver meaningful messages straight to your customers’ phones!
Use these Trigger Words:
M+Co Team Use these Trigger Words:
Part Two: How to Send A Text inside Diamond Marketing
In the next step, we will share how to send texts to your team, and link you to our text and email templates to invite your current contacts to opt into texts!
Diamond Marketing is a customer care platform design for Young Living Brand Partners. All content provided by Diamond Marketing is the property of Diamond Marketing App LLC and cannot be copied or redistributed outside of Diamond Marketing. without prior consent.