Email Marketing 101 - Part Four

Send Your Monthly Email

Learn how to deliver value, boost engagement, and stay top-of-mind with your audience—month after month. This lesson walks you through how to personalize and schedule your Diamond Marketing monthly newsletter with ease!

Complete Email Marketing Series:

We recommend following these lessons in order:

Email Marketing 101 Part One: Set Up Your Email Here

Email Marketing 101 Part Two: Send a Campaigns + Create Your Own Emails

Email Marketing 101 Part Three: Send Your First Email Campaign Here

Email Marketing Best Practices Here

Our newsletters are crafted using compelling subject lines and preview text to ensure high open rates.

Each email provides valuable content, from monthly-inspired recipes and DIYs to oil blends and featured classes and trainings, ensuring your audience stays engaged and informed.

Personalized wish lists (US version only) make shopping a breeze, directly linking customers to relevant shopping wishlists each month with your member number already attached.

In this Lesson Learn to:

  • Create a Newsletter Smart List (so you can send to different tags in one click)

  • How to Personalize the Newsletter Templates: Add This Month's Gifts with Purchase,Add a Banner & Your Email Signature (optional) Add Landing Page links to Graphics (optional)

  • How to Send Your Email Campaign

How To Create a

Newsletter/Email Smartlist:

Smart Lists make organizing your contacts for email campaigns easy and effective! They allow you to combine multiple filters into one saved list for quick access.

Here's how to create a Newsletter/Email Smart List:

  • Start with Your Downline: In the Contacts Tab, use the 'More Filters' button and search for the 'Downline' tag (recommended when importing your 'All Accounts' report).

  • Add Additional Tags: Customize your Smart List by including these tags:

    👌🏻ENGAGED: Includes contacts who have opted into your classes or text tips.

    👌🏻SUBSCRIBED: Includes those who joined through your Newsletter Subscription through the webpage form or opted in via texts with the trigger words 'Here For It'

    👌🏻EVENT LEAD: Adds leads from the In-Person + Vendor Event workflow, which are tagged when they text 'Feeling Lucky' or fill out your Event Lead Magnet webpage form.

  • Imported External Lists: Bring contacts from other platforms, or events and tag them, and include that in your Smart List.

Make a Smart List Step-by-Step:

  • Head to the Contacts Screen

  • Select 'More Filters'

  • Search 'Tag'

  • Select your Downline Tag

  • Click Apply

  • Click AND

  • Now you can add additional Tags or Filters (for example: Subscribed, Engaged, Event Lead)

  • Click Save as Smartlist and name your Smarlist

Keep Your Smart List Up-To-Date

Import an All Accounts Report Monthly:

SmartLists update automatically when you import new contacts with the same tags included in your list.
When you import your All Accounts Report and tag it with “Downline,” any new team members will be added to your Downline Tag and your Email Smart List automatically.

  • Select All Accounts in your Virtual Office Report

  • Include 7 Fields: Customer Type, Subscriptions, Email, Address, Phone and MWO, Name

  • Download the Report

  • Inside Diamond Marketing: In the Contact Screen select the Import Icon

  • Map the 7 fields using Process Date for Subscriptions and Customer/Brand Partner for Customer Type

  • On the Final Step: Open Advanced and Tag this import as 'Downline' to update your downline list with that month's new customers.

  • Your smart list will then auto-populate with all of your current and new customers in your "Downline" tag.

  • Full lesson here

How to Personalize the Newsletter Templates:

While social media sees an average engagement rate of 5%, email boasts a much higher open rate of 20-30%, and our newsletters perform even better due to our targeted approach and expert email tips! You will see an average of 40-60% open rate within Diamond Marketing when sending emails monthly consistently to your team!

Add Gifts with Purchase Graphics:

You can find the 2026 Newsletter templates in the Marketing Tab under Email and Templates. Click inside the 4.0 Newsletter Templates (2026) folder.

Each month you will swap out the Gift's with Purchse place holder graphic for the young Living GWP announcement graphic.


Adding a Custom Banner, Email Signature, or Landing Page Links:

Make your newsletters feel like you by adding your custom banner, email signature, and landing page links.


✨ If you followed the steps in Email Marketing 101: Part One and set up your saved elements, great news—you already have these ready to go! Just drag and drop them in!

Add a Banner:

  • Click + to add an Element

  • Drag in a photo element

  • Click the pencil Icon on the image and select your banner graphic

  • Select Upload from within the Media Storage to upload a new photo

To add a Saved Element, click the disc icon and drag in the element you want to use!

Add an Email Signature:

  • Click + to add an Element

  • Drag in a photo element

  • Click the pencil Icon on the image and select your signature graphic

To add a Saved Element, click the disc icon and drag in the element you want to use!

Add Webpage Links into Graphics:

Webpages are included for Leader & Mentor Plan Subscribers

  • Within the SITES tab, click Websites and then click Landing Pages

  • Click on the Preview Icon of the Opt-In Page you'd like to use. Opt-In pages include forms for contacts to fill out that add them directly to the text class.

  • Copy the url in the preview page that opens

  • Add this link to the CTA graphic in the Redirection Link (Optional) place

How to Send Your Newsletter Campaign:

Send Your Newsletter Campaign: Video Lesson here

  • In the Marketing Tab, Select EMAILS and then TEMPLATES and find the email you'd like to send in the 3.0 Monthly Email Folder

  • Scroll over to the three dots on the email you'd like to send

  • Click 'Create Campaign'

  • You can add your personalizations (email header and signature) here if you haven't already. Edits made within the campaign will not save for future use. To save edits to use the email in the future, follow the personalization steps above inside the email, then come back out to the templates to create the campaign.

  • Select the 'Send/Schedule' button

  • Select tag, contact or smart list and click the + button to add the list you'd like to send the email to and hit "send"

  • Grow Your Engaged (Oily Tips) List here.

  • Set Up and Use Loyalty Reminders here.

  • Set Up and Use New Customer Onboarding here.

  • Send Your Monthly Email here.

  • Set Up and Use New Brand Partner Onboarding here.

  • Set Up and Use New Account Onboarding here.

UP NEXT: Monthly Tasks to Keep Your Systems Running

Diamond Marketing is a customer care platform design for Young Living Brand Partners. All content provided by Diamond Marketing is the property of Diamond Marketing App LLC and cannot be copied or redistributed outside of Diamond Marketing. without prior consent.