Email Marketing 101: Part Three
Send Your First Email Campaign
You're ready—let’s hit send! This lesson walks you through sending your first campaign using Diamond Marketing’s templates or your own design, so you can confidently connect with your audience and boost engagement.
Complete Email Marketing Series:
We recommend following these lessons in order:
Email Marketing 101 Part One: Set Up Your Email Here
Email Marketing 101 Part Two: Send a Campaign + Create Your Own Emails
Email Marketing 101 Part Four: Create an Email Smart List + Send Your First Monthly Email Here
Email Marketing Best Practices Here
To stay in compliance with text regulations, it's important to keep contact opt-outs under 1%. This means that if you send a text to 100 people, no more than one person can opt-out by replying "STOP" before your account is flagged as potential spam, which could lead to your number being suspended.
Our First-Email template: Introduction + Tips Opt-In for Downline is a fantastic tool for sharing with your downline, allowing you to avoid texting customers and leads who don't personally know you. It also offers them a way to opt in to receive texts from you.
In this lesson, we'll walk you through how to use the First Email template to send your first email campaign!
Use the "Introduction + Tips Opt-In for Downline" Email Template:
Our First Email Template is called Introduction + Tips Opt In for Downline and can be found in the Marketing Tab under Emails and Templates.
First: You need to connect your email address
Next: Personalize the Email Template Message:
Head to the Marketing Tab inside or Diamond Marketing
Select Email Templates from the top menu
On page two of the templates, select: Introduction + Tips Opt-In for Downline
Make any edits you wish to personalize in the email.
We recommend adding your team banner and a signature graphic at the bottom. If you created your saved elements from lesson one, you can click the disc icon and drag them in! You can also add in one of these graphics to have your downline save you as a contact, which helps your new email and texts land right in their inbox and avoid being seen as spam!
Save the template when you are done personalizing
Need more Help? Recap on setting up your email and adding your branding elements : Email Marketing 101 Parts One and Two Here
Finally, Send the Message:
Head back to the Email Templates page and select the three dots on the Introduction + Tips Opt-In for Downline Email
Select 'Create Campaign'
Select 'Send or Schedule'
Select Batch Schedule and select the schedule for your email according to our Month One recommendations:
During Month 1:
Send in batches of 100 emails per hour
Set for a 10-hour daily window
500 total emails/day
In the Recipient field, Select "Choose Contacts from Tags' and click the + button to find the 'downline' tag and then click send
Learn About The Oily Tips:
The First-Email Template will encourage your downline to opt into your weekly text or monthly email tips. When they do, they’re tagged as 'engaged'—a valuable list of contacts who receive ongoing weekly oily insights from you!
By keeping your contacts engaged, you get:
Direct Access: Text and email tips put your business in front of customers’ phones, bypassing social media algorithms for a direct, personal connection.
Increased Engagement: Send valuable tips and oil inspiration that foster one-on-one interaction and keep your customers coming back for more.
Stronger Trust: Regular, relevant content helps build a loyal, trusting customer base.
Effortless Convenience: Our pre-crafted tips are ready to go, saving you time and effort—no need to create or manage your own content!
Tailored Customization: Add your personal touch or use our pre-designed framework to stay aligned with your brand.
Consistent Impact: Keep your brand top of mind by delivering consistent, inspiring content that keeps your customers engaged week after week!
Grow Your Engaged List:
How to Offer Your Weekly Text Tips and YL Education
We’ve created a simple system to help you engage your contacts and offer your Weekly Text Tips!
Offer Your Weekly Tips with a Call-to-Action (CTA):
Opt-in marketing gives the best results! Use our Intro Text template to invite customers to join your Weekly Tips when you start with Diamond Marketing.
Continuous Opt-Ins with an Onboarding System:
Add new customers and accounts to your Tips automatically with our New Customer/New Account Onboarding workflows—perfect for people just starting their natural living journey!
Use a Multi-Channel Approach:
Choose one or all of these options to encourage opt-ins for your Weekly Tips:
Text Opt-In: Contacts can simply text your marketing number with the word "TIPS" to start receiving weekly inspiration!
Monthly Newsletter: Each of our email templates includes a CTA, keeping your Tips in front of your contacts consistently.
Webpage Opt-In (Leader & Mentor Plans): Share your Tips landing page on social media to drive more opt-ins. This plan includes a webpage you can link to in posts or stories for wider exposure!
In-Person Events: Generate a QR code for your Tips webpage to encourage opt-ins at in-person events. When a contact fills out the form, they’re automatically added to your weekly tips list!
If you already have a text list of contacts who have already opted into your texts, you can add that entire list right into your weekly tips using this lesson .
Part Four: Create an Email Smart List and Send Your Monthly Newsletter:
In the next step, you will learn to create an email smart list and send your first monthly newsletter!
Diamond Marketing is a customer care platform design for Young Living Brand Partners. All content provided by Diamond Marketing is the property of Diamond Marketing App LLC and cannot be copied or redistributed outside of Diamond Marketing. without prior consent.